The AI that answers the phone
Rufori answers inbound calls, qualifies leads and books appointments straight into your calendar. In under a second. 24/7. In fluent German.
Secure, compliant, built in Germany
Your team can't be on the phone 24/7.Your competition can.
in service-driven industries
of all B2B inquiries
on sales scheduling overhead
Sources: Invoca Call Intelligence Report · MarketingSherpa B2B Benchmark Report · HubSpot/Salesmotion Sales Productivity Study
Use cases
One voice agent.
For every call that matters.
Lead Qualification
24/7 Receptionist
Appointment Booking
Reactivation
Warm Call Transfer
Customer Support
How it works
An AI teammate that never clocks out
Inbound
Call comes in
Any time of day or night.
Real-time
AI answers in <1s
Natural conversation in fluent German.
Booked
Lead qualified
Appointment booked on the spot.
In sync
CRM updated
Follow-up sent automatically.
AI Agents
Six specialised steps.
One perfect answer.
Behind every answer is a chain of specialised agents. Fetch knowledge, validate quality, generate the response, trigger actions — all in milliseconds.
Knowledge retrieval
Automatically pulls the most relevant knowledge resources for every user request.
Knowledge validation
Checks the quality of the knowledge and whether it can actually answer the request.
Instructions
Adapts the instructions used to generate the response to the context, in real time.
Response generation
Generates the answer with an LLM tuned specifically for voice conversations.
Data extraction
Extracts information and structured data from the conversation as it happens.
Action & follow-up
Triggers actions and decides what happens next — booking, hand-off, CRM update.
Why Rufori
Rufori is the AI phone teammate for businesses that take every call seriously. 24/7, in fluent German, GDPR-compliant.
Stop losing calls
Rufori answers in under a second, 24/7, in fluent German. Every inbound call is picked up — no waiting, no voicemail, no missed opportunity.
Scale without hiring
Hundreds of calls in parallel, consistent quality. No new headcount, no night shifts, no compromises on tone or process.
Qualify leads automatically
Ask the right questions, filter out tire-kickers, and hand sales-ready leads straight to your CRM — appointment included on the calendar.
Lift revenue and retention
Fast response times and consistent customer experiences — measurable in higher close rates, fewer lost inquiries, and happier existing customers.
Basics
What is an AI phone assistant?
An AI phone assistant is a voice agent that handles inbound and outbound calls on its own in natural language — no hold music, no touch-tone menus, no human transfer. Rufori answers every call in under a second, understands the request, qualifies leads, books appointments straight into your calendar and updates your CRM. 24/7, GDPR-compliant, speaking fluent German.
Understands, doesn't interrogate
No rigid keypad menu: the voice agent recognizes the request in natural language and responds in the context of the conversation.
Acts, doesn't just answer
The AI phone assistant qualifies leads, books appointments and triggers CRM actions — while the call is still live.
GDPR-compliant, hosted in the EU
Every conversation is processed on servers in Germany. Data protection is a requirement, not an afterthought.
Everything your phone team can do. Without the breaks.
Your AI agent. Every call. In fluent German.
Instant pick-up
Every call answered in under a second. No queues, no missed leads.
Smart qualification
The AI asks the right questions and scores leads automatically. Sales only sees warm contacts.
Automated booking
Direct calendar integration. Appointments booked, rescheduled or cancelled automatically.
Deep integrations
Seamless connections to HubSpot, Salesforce, Pipedrive, Google Calendar and Outlook.
Real-time sync
Every conversation is transcribed and pushed straight into your CRM.
GDPR first
Hosted in Germany. All data stays in the EU. Fully GDPR-compliant.
Platform
One platform. The full lifecycle.
Orchestration layer, modular core components and integration in three phases — everything a reliable voice agent needs.
Modular core components
STT, LLM, TTS — model-agnostic and swappable, EU-hosted.
Orchestration layer
Centralized data flow, sub-second response time.
Lifecycle
Define, test, optimize, scale — all in one platform.
Integration in 3 phases
Live data before, during and after the call. From CSV to full API.
Maximally reliable.
Endlessly scalable.
Our platform orchestrates the full AI Agent lifecycle — secure, reliable, and with measurable outcomes.
Click on a phase
DEFINE
Define intelligent AI agents that fit seamlessly across every channel and can be extended flexibly.
Learn moreTEST
Test your AI agents with built-in simulation and QA tools — under real-world conditions, before go-live.
Learn moreOPTIMIZE
Optimize your AI agents using real data from past conversations — for better customer experiences and bigger impact.
Learn moreSCALE
Scale your AI agents globally with no compromise on performance or reliability — across every channel and language.
Learn more
Rufori · AI conversation
"Hello, this is Müller Auto Group. My name is Anna. How can I help you today?"
Industries
Built for your industry
Platform
Privacy isn't optional here.
AI telephony processes personal data in real time. That demands infrastructure that holds up technically and regulatorily. GDPR-compliant, EU-hosted, with full tenant isolation.
Your conversations. Your data. Under European law.
In detail
Technical and organizational measures that keep your data safe.
GDPR compliance
Rufori processes personal data strictly as a data processor. Processing purposes and legal bases are documented.
Never used to train models
Customer data, call content, transcripts and uploaded documents are never used to train AI models — neither by Rufori nor by third parties.
Multi-tenant isolation
Strict data separation between customers. Each tenant operates in an isolated environment. Zero access to other customers' data.
Data minimization
Only the data needed to deliver the service is collected and stored. Retention periods are configurable.
Data processing agreement
A full Article 28 GDPR DPA is available to all customers. Technical and organizational measures are documented.
EU hosting
The platform runs on European servers. The infrastructure falls under European data protection law. No data transfers to third countries.
Customer stories
Results that speak for themselves
Companies in skilled trades, real estate and sales use Rufori to automate calls and grow revenue measurably.
Customers seeing real growth with Rufori.
“Since Rufori we don't lose a single lead. Sales utilization is up 34%.”
Max Müller
CEO, Müller Auto Group
“Setup took less than an hour. Now prospects book viewings themselves.”
Sarah Weber
Owner, Weber Real Estate
“We finally don't miss any emergencies. The AI qualifies instantly and escalates urgent cases.”
Thomas Schmidt
Owner, Schmidt Plumbing
FAQ
Frequently asked questions
Your next call isn't waiting
Book a free 15-minute demo and see Rufori live with your own use cases.